B2B Growth Blog

Insights on marketing and revenue for B2B small-to-midsized businesses.

11 Reasons Why CLM Implementations Fail—and How to Avoid Them

Implementing a Contract Lifecycle Management (CLM) system is a major investment, and it's one that holds the potential to transform how your organization handles contracts—from streamlining processes to enhancing compliance and boosting efficiency. But the stakes are high. A failed implementation can lead to wasted resources, disrupted workflows, and even legal risks due to mismanaged contracts.

How Innovating with AI Empowers People and Improves Customer Experience

Many organizations today view AI primarily as a tool for automating processes, enhancing efficiency, or even replacing human roles. This narrow perspective misses AI's broader, more powerful potential. At Execo, we have a different take: AI should be used to enable people to work smarter, be more creative, and focus where it truly matters. We see AI as a partner that amplifies human capabilities, eliminates inefficiencies, and drives true innovation in how we deliver services.

The GC's Ultimate Guide to Successful CLM Implementation

Today, the role of the General Counsel (GC) is undergoing a profound transformation. CLM implementation is a key part of this transition, making it easier for legal teams to simplify their workflows and stay on top of contracts. Gone are the days when GCs were seen merely as gatekeepers or cost centers focused solely on mitigating legal risks. Modern GCs are now strategic partners, instrumental in driving value and fostering innovation within their organizations. This evolution necessitates a shift in how legal departments operate, particularly in the realm of contract management.

A New Chapter: Aspire Joins Forces with Execo

Today marks a significant milestone for Aspire, as we share news of an exciting new chapter. We are excited to share that we have been acquired by and are joining the Execo Group.

How AI is Accelerating B2B Change: Lessons from INBOUND 2023

Even if you missed this year's INBOUND 2023 conference, you probably won't be surprised to hear about the topic du jour: Artificial Intelligence (AI). There were, of course, lots of hot takes regarding AI – some more valuable, others intentionally contrarian. However, if you peel back the layers a bit, the real takeaway from INBOUND wasn't about AI itself, but rather the changes coming from it. In particular, the keynote from Yamini Rangan, HubSpot's CEO, stood out to me most. As Rangan pointed out, the past nine months alone have seen more technological innovations than some sectors have in almost a decade!