Execo Edge Blog
Insights at the intersection of GenAI and contracting.
6 Lead Generation Ideas for Your B2B Business in 2022
Good marketing makes the company look smart. Great marketing makes the customer feel smart." – Joe Chernov The last year was hard on everyone, especially small businesses. You might be asking yourself, how can I get my team back on top? We’ve curated six B2B lead generation tips below to help change those cold leads to warm leads.
What Is Inbound Marketing (& Why Your Small Business Needs It)
With another year completed, small business owners are looking towards the future. To reach success in 2022, small business owners are looking for new ways to attract leads. Sales or customer success have their important roles in this process, but there’s one method that can’t be forgotten:
How to Leverage SEO for B2B Online Lead Generation
A small business’ lead generation strategy often contains many elements, such as email marketing, paid advertising, SEO, trade shows, and more. While there are various ways to attract a lead, SEO is one of the more critical parts of a small business’ B2B online lead generation plan.
What a Website Conversion Rate Is and How to Improve It
How many leads and requests to purchase does your website generate for you each month? The job of your B2B business website isn’t just to inform your customers. It should be your primary engine for generating leads and new business.
How to Create B2B Small Business SEO Strategies
You, as a small business owner, have a lot of responsibilities on your plate. You have to complete your daily tasks, monitor your competitors' strategies, and watch your industry news sources. One of the least important things on your mind is the SEO strategies for your B2B small business.
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