Introducing Aspire Marketing Group - and Explaining Our "Why"
This will be the only blog post we publish that explicitly focuses on us. As an agency, our focus is on you — helping you meet your goals, amplifying your marketing, partnering with you to get you the results your business needs. But, for our first post, I felt a brief introduction to our purpose and mission was in order. As I write this, I remember something I once said when I was younger in my career: “Companies only write their vision and mission so they can cite it to new customers and use it to justify firing someone.” Funny enough, I’ve seen this mostly hold true as I’ve grown — a company’s mission is primarily lip service, and leadership only leans on it when it’s convenient to do so. This has never been more apparent for me than when I’ve worked with dozens of marketing agencies over the years. I’m a big reader, and one of my most important influences has always been Simon Sinek. His book Start With Why (and the related Ted talk) have always been deeply inspirational to me. So, it’s always been tough for me when a company I worked for or partnered with never understood their “why”, never believed in it, and worst of all, started with their “what” instead. And, again, I never saw this more prominently than in the agency world. That’s how I chose the name Aspire. Because we aspire to be different, across the entire experience, than your typical marketing agency.