8 Proven Lead Generation Techniques for Manufacturers in 2023
It’s 2022, with 2023 right around the corner – marketing has come a long way in today’s era of technology. Marketing automation, artificial intelligence (AI), personalization, account based marketing, and more have totally revolutionized the way marketing is done today.
The 3 Marketing Strategies Every Manufacturer Needs to Grow
Odds are that your manufacturing business is approaching marketing strategy wrong. And it’s not your fault! If you search Google for “marketing strategy ideas,” you’ll often get ideas like “post on social media,” “run LinkedIn ads,” or “create content for SEO.” Here’s the problem: None of these are marketing strategies. They are marketing tactics. And the #1 reason that manufacturers fail to get ROI on marketing is that they focus on tactics without a clear strategy.
How Manufacturers Can Cut Sales Cycles in Half in Today's Market
Capitalize on How the Buying Process Has Changed for Manufacturers B2B manufacturing has historically been among the slowest industries to adapt to technological change. This was true even with high-tech and startup manufacturing companies. Historically, the buying process typically involved lots of sales touches and business development. Trade shows, events, golf outings, nice dinners, and so forth were essential parts of selling.
6 Biggest Marketing Mistakes B2B Manufacturers Make
Manufacturers occupy an interesting position in the B2B supply chain. Manufacturers of higher-tech and higher-ticket items in particular face unique challenges: they sell to exacting, demanding buyers. In the past, simply having a great product was often enough to gain traction and grow.
Why Selling Services to Attorneys is So Hard (and How to Make it Easier)
As a legal service provider, one of your most important buyers is attorneys. So, you know how hard it is to find, close, and win new business with them. In fact, marketing and selling forensics or any other professional technology service to attorneys is very likely one of the hardest customers you could possibly sell to. The difficulty selling to attorneys is primarily driven by 5 factors: